| BETTY BUND |

Since 1997, when the label was founded, Betty Bund has seen itself as a trendsetting label. It lets other follow the mainstream and go with the conventional. Here original, unconventional and free-willed ideas are realised and have given rise to the typical Betty Bund style, innovative not only in design but also in terms of the design process.

The strength of the label is based on the design of its trousers. Betty Bund has concentrated consistently from the beginning on an unconventional design in this area and has achieved great success therein. The label is, however, a "full-range label" with its various collections and sublabels.

Each BETTY BUND sublabel, from "Electro Bund" to "Lebens Bund", "Haus Bund" to "Sport Bund", deals with a specific area while remaining compatible with each other and displaying the unmistakable "BETTY BUND" signature style.

Since the label's founding, innumerable projects, events, shows and parties have taken place, including many fashion shows, the "Tanz Phase", "Electro Shock" and "Playfashion - the world revolves around you", parties and various corporate fashion productions, as well as the charitable project "Help Your Next".

At BETTY BUND it's all about future-oriented work on designing the collections, clothing which is innovative and in which one can feel happy and at home.